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CARING IS COOL

cool is packaged with care for nature and for you in a good package that is smart for you and the planet. The plant-based package helps protect natural resources and can easily be recycled into new paper products. The cool carton is supplied by Tetra Pak, who pride themselves in producing packages that has a lower environmental impact than equivalent glass and plastic packaging. Tetra Pak and cool packages are certified by FSC™, which guarantees responsible forest management. Tetra Pak has already delivered more than 500 billion FSC-labelled packages worldwide.
 
cool is a proud member of Grønt Punkt Norge, and as a member, we pledge to take responsibility for packaging recycling.
All beverage cartons must be sorted and delivered for recycling. The cool carton is sorted and recycled as a milk carton. Enjoy your cool, fold the carton and recycle as paper waste. After you’ve recycled the cool carton it’s sent to the recycling plant, where it will be sorted and recycled. During the recycling process the paper fibres are separated from the plastic caps and aluminium and plastic lining. The paper fibres are then made into new paper products while the plastic and aluminium is used to generate energy for the whole production!
 
Be cool and recycle! 

Not-so-fun facts about plastic

Did you know that only 9 % of global plastic production is recycled?

Did you know plastic is mainly made from fossil fuels – which is a non-renewable resource?

Did you know that in Norway alone, the beverage industry produce about 22 000 tons of virgin plastic per year ? 

Did you know that approximately 600 million plastic bottles are sold in Norway each year?

Did you know that approximately 50 % of all plastic bottles produced each year are being recycled?

Did you know that approximately 90 % of all plastic bottles are made from virgin plastic, which again is made from fossil fuels? 

Did you know that climate gass emissions from production of plastic bottles, mainly comes from production of oil.?

Did you know that the average growth of virgin plastic production is about 4 % per year?

Did you know that approximately 32 % of plastic packaging escapes collection systems globally?

Did you know that study shows that forest and forest-based products remove a net 806 million tons of carbon dioxide equivalents annually? – And that this corresponds to 20 % of all fossil emissions in the EU. 

WE NEED TO RETHINK PACKAGING

Recycling can help reduce the environmental impact of packaging, but recycling alone can’t eliminate this impact. 

Renewable raw materials help meet demands for more sustainable packaging. Paperboard made from wood fibres and plastic made from sugarcane come from plant-based, renewable materials rather than from fossil-based or finite resources. 

By increasing the usage of renewable packaging materials, we can minimise the need for fossil-based materials. 

Plant-based renewable materials are also better for the climate. As plants grow, they absorb CO2 from the atmosphere. 

By contrast, fossil-based materials release CO2 that was stored in the ground for millions of years. When responsibly sourced, plant-based renewable materials can protect biodiversity and our natural ecosystems, including all the plants, animals and people they support.

Challenges that are related to plastic today

 

– Co2/greenhouse gasses

– Plastic waste 

– Expanding landfills

– Finite/scarce resources

– Limited recyclability

SOURCES:  Infinitum, WWF, UN Environment